5 Elements of a Good Business Email

The email took the place of the business letter long ago and it became the essential tool for communication in the new Internet era. The biggest concern that companies have now is – why is business email open and response rate so low and declining?

In times when everyone has an inbox loaded with emails, it’s definitely hard to respond to all, or even just open to scan the content briefly. If you are having the same issues, read on and find out the 5 essential elements that your business email should have in order to be more successful.

Direct Subject Line

Every business email you write should have a subject line that is short and info-rich. How do you do both, you may ask? Well, just keep it short and stress the importance of it with a word or two.

Proper Greeting

People started eliminating email greeting a while ago. However, we think a proper greeting is a nice way to humanize the content, and of course, determine to whom the message is addressed. When cc’ing too many people, one can get confused so this is why greeting is an important element.

Correct Spelling and Grammar

Abbreviations and use of jargon is completely out of question because you never know who is going to get your email due to forwarding. We can’t stress enough the use of proper grammar and spelling, so if you are not sure how to write something, use online tools, check dictionaries and books, or even ask someone that might know. Either way you decide to do it, make sure your writing is impeccable, easy to read and understand and info-rich.

Stick to the Point

Some people believe that an email should be lengthy and maybe include chatty parts where people could appear friendly and nice. But, the truth is, a good business email is short, straight to the point and effective. When writing it, keep in mind this info: if your email has more than 2 paragraphs, the chances of the recipient actually reading it fully are very small.

Concise Closing

Yes, the ending part of your business email matters. Use it to make a clear call to action and explain what do you expect the recipient to do after reading it. If you don’t stress that and be specific about it, you might not get the proper response. Even if you were somewhat clear about it throughout the body of the email, this is your final chance to tell your concrete expectations.

There you go – having these elements in mind, you are ready to start writing your new business email.

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