5 Top Copywriting Tips for Your Next Pamphlet
Marketing pamphlets can be great sales people for you and your brand when you can’t be present at an event. The pamphlet can inform potential customer about your company, your products and make the clients take action, but that will only happen if your pamphlet is created and designed well. That’s why you need these copywriting tips – to make sure you are doing a good job with your pamphlets and brochures.
- Make sure your headlines and text really are connected between each other, but also have a connection with the product. You don’t want to confuse people. Think about how you want your customers to view you or your product and how would you like to describe it in the pamphlet. Mention as many reasons as you can think of explaining why readers will really adore your product or your service, as well as all of the benefits that come with it.
- Prioritize the message you want to send. Let the client know what he should do and where he should do that in order to make the action that you expect him to. Think about your customers’ priorities and what they want to hear about. Offer links, web pages as well as contact information, location, addresses and contact people.
- Make a difference between a benefit and a feature. The benefit encapsulates the advantages that the feature has and the feature is a statement about the product. If you offer a price guarantee, make sure to explain what that price guarantee entails and what would the customer get out of that price guarantee. Be really specific about this.
- Have the copywriting text on the front explain what your product or your company are about, including the important aspects. Even if there are more, mention them all.
- Don’t underestimate the power of images and graphics in the pamphlet. They summarize complex concepts, and draw the readers to read more. Everything on your pamphlet should be persuasive and engaging – from the text, to the headlines, graphics to images. If you have difficulties with the images or the graphics, try asking for help from some friends that have experience in these fields and can do that work for you. You can even think about hiring a professional graphic designer for the whole pamphlet, but still you need to keep these tips in mind when you explain your idea to the graphic designer.