6 Creative Tips for Pamphlet Design
When you want to make a great pamphlet design in a short amount of time, you must be aware of the fact that you might want to hire a graphic designer to do this for you. After all, without any sensibility about colors and aesthetics, your design might not look as professional as it could be with a person with some experience in this particular field. However, there are some creative tips that can truly help you evolve as a pamphlet/brochure designer. They might even serve as a guidance for the entrance of designing templates of pamphlets for you.
The first thing you need to know is the real purpose of the brochure you are about to do. Maybe you need to talk to some of your clients? You can even ask them for some advice, or just ask them why would they need some kind of pamphlet. After that is all done, think about all of the negative traits of the old brochure and how you could upgrade this one to a whole new artistic level. Overall, just think about what exactly you would like to achieve by creating a new pamphlet.
The second thing you need to do is keep the amount of fonts limited. There is no need for a lot of different fonts if you are into designing. Think like this – you will need a font for the heading, a font for the subheading and a font for the body copy. You should make a research about the most popular fonts, and from our experience, the most successful and popular fonts are those whore are more readable than the rest.
Take paper stock and ask if you need to use the standard model of paper – A4. Ask your clients about their preference, because maybe they would like coated, maybe uncoated paper etc. You need to discuss this before you start printing out your design.
Always make sure that your copy is great. You can do a little experimenting while copying in the beginning- that way, you are going to understand if you need to rework what you have done and do new copies or not.
Always put all of your readers on the pedestal and make sure that the end purpose is the first thing that comes to your mind. Think about what the brochure that you are about to create is going to tell the people who read it. Design the brochure for the rest of the world, don’t do it to make yourself happy.
Simple statements are undoubtedly the best statements. We do not want too much cliched things, but we do not want complex riddles and puzzles I na brochure, too. Always make a true and concise statement which is going to sound literal when you are designing pamphlets. That way it is not going to be misleading for your readers.