How to Write a Real Estate Letter to Potential Sellers

If you are a homebuyer and you are trying to leave an impression to a seller, then you really need to know how to write a decent and professional real estate letter to potential sellers. Buyers who at the same time have a small down paycheck, have a little bit of trouble when they are supposed to compete with the so-called “all-cash” homebuyers. That is why appealing to one of your potential sellers is very important – it will give a little bit of emotional edge to your character and plus, you will seem like a decent person who will take really take care of the place.

The first thing you need to know is that you must flatter the seller a little bit. Tell them that they have amazing taste in aesthetics and color. Make sure you keep it up, but make it fully sincere.

The second thing to keep in mind is that you need to be straightforward. Stop giving them 20 different ideas. Talk to them in a concise manner and do not mix up your most important points. You can choose two (or maybe three) reasons that will let them know why you truly believe that you are the most eligible buyer, but never overdo it and do not become overdramatic. Just keep it short and clear.

Try painting a picture with your mind. Talk to them about your past, about your memories in the neighborhood where the house you want is located. Use metaphors and add a nostalgic touch to your sentences. That will make them feel sympathetic and might even put your in their waiting list if they like your game of words.

Always present yourself with humility and stability, and make sure you do not whine. You should always aim to show humility, because that is one characteristic that many people lack nowadays. Do not make your buyer feel less of him/herself. Act seriously and show attitude, but treat them with respect if you want to get their respect, too.

Be fully sincere about yourself, but do not get wrapped up into too many details. Try to act humble but diplomatic, too. No need for too much personal information. When you end your letter, make sure you sign it off with appreciation. This is not a formal letter, nor it is a clear-headed business e-mail. Do not use appreciative signatures such as “cordially”, “best regards” or “sincerely”. Opt for something that will show them that they are talking with a person, not a machine “I hope you shall consider me”, “I am truly honored to have this opportunity”, “Thank you for your time” etc. are going to leave a bigger impression. These words are going to be much more appreciated than a cold “cordially” at the end of the letter. You should always show the seller that you are happy that they spent some time reading your letter, because you are aware there are many people out there who can be your competition right in that moment they are reading it.

Do not use appreciative signatures such as “cordially”, “best regards” or “sincerely”. Opt for something that will show them that they are talking with a person, not a machine “I hope you shall consider me”, “I am truly honored to have this opportunity”, “Thank you for your time” etc. are going to leave a bigger impression. These words are going to be much more appreciated than a cold “cordially” at the end of the letter. You should always show the seller that you are happy that they spent some time reading your letter, because you are aware there are many people out there who can be your competition right in that moment they are reading it.

Comments are closed.