Pamphlet Design Trends for 2016
Pamphlet design is a tricky thing and in these modern times, it is influenced by technology, different industries, fashion, the past, the present, the media and different cultures. These trends change quickly every year, but it’s hard to explain how fast and when exactly.
But, graphic designers say a certain trend never emerges for just one year and then disappear in a glance. A specific aesthetic can become popular step by step, gradually and sometimes even over a really short period of time.
The pamphlet design trends that are popular in 2016 are not trends that materialized in the last couple of months of 2015, they took some time to develop, and you’ve probably seen some of them already in one or another form.
Even if you don’t feel like following trends, as a graphic designer you must be conscious about the changes that are going in the design world and see if there is a possibility to use them in your advantage.
It’s tricky business to try to forecast certain pamphlet design trends, but some designers have agreed upon some trends that have proven to be really popular with everyone.
Here’s a roundup of some of the biggest pamphlet design trends for 2016.
- Retro Modern Style
This trend is not the same as “old” retro or vintage, it’s a trend that brings its influence from the late 70s to the 90s. There are themes like space, pixel art and PC and video games.
- Material Design
The brand that started this design and promoted it was Google. According to the guidelines, this trend has characteristics like intentional white space, large typography, edge-to-edge imagery and deliberate colors. Some may call this trend the “Flat 2.0” because of its close connection to the original flat design with added depth, movement, shadow and light for a tactile realism. Google created this trend mainly for mobile and web, but you can see this trend on many different design formats now.
- Bold and bright colors
Vibrant hues together with material design and the 80s and 90s style will also reign the 2016 pamphlet design trends. This represents a move from the muted palettes of the 1960s to the richer, bright pastels, saturated colors and neons. The Spring Color Report of Pantone for 2016 coincides exactly with this trend.
- Geometric Shapes
The geometric patterns and shapes represent a motif that coincides with the 80s trend that we already mentioned. This trend can be used in various forms, as individual graphic elements, as illustrative techniques or as backgrounds. A sub-trend connected to the geometric one is the so-called “low poly” which started as 3D modeling technique for video games.
- Negative Space
White space or negative space is essential for every design. But if you use it strategically, it can add extra meaning to your design, especially for branding projects and logo designs. Or, it can help if you want to create a minimal look.