Tips on How to Write Effective Sales Letters
It is very important to have good sales letters as they are one of the keys to successful businesses. The main reason of the sales letters is to give introduction of the product, to provide information about product distribution and to give a good definition of the product. Sales letters usually contain a full description of only several products that are on sale in your business, not all of the products. However, writing of sales letters goes step by step, so every element of it finds its proper place.
First, you should think of the appearance of the sales letter. Businesslike letters do not contain graphics or headline, but they both at the same time could be good for sales letters. If you are writing straight to a consumer, you can use these. They catch the eye and make the main text look smaller to read. Getting someone to read your sales letters is bingo.
Second, think of an appropriate salute for your letter. A personalized sales letters are more read than generalized letters. Therefore, it would be good if you spend some of your budget money to personalization. Regarding this, business person should be referred with “Dear Family Doctor” or “Dear Marketing Manager”, etc.
Strong start is one of the key features to successful sales letters. Start with imperative sentence that will evoke reader to continue reading. In other cases, you might start your letter with a direct “get to the point” sentence.
Third, offer should be presented on the first page of the sales letter. The second page should only include reference to the offer, nothing more. Another good tip is to make the last sentence of the first page a mid-sentence in order to make the reader continue reading the letter further. Give some detailed description on the second page. Sales letters are not very long, therefore, mind the length.
Call of action phrases should be added near the end of the letter. Sales letters end with signature of the right person. If he/she doesn’t have a good signature, ask someone else to sign. And last, but not the least, include the name of the one that sends the letter together with a postscript that gives effective message, such as reminder of the offer or deadline.