Why the Tri-fold Brochure is the Most Common Marketing Tool
The tri-fold brochure is the most common marketing tool because of its effectiveness. It remains portable while providing enough space, even more than postcards. Brochures feature products and services while using symbols, images, headlines and highlights.
Tri-fold brochures are better than any other marketing tool because they can be folded, which makes them easily portable. Moreover, the text can be organized better. There are several folding styles: double-parallel fold, z-fold, half-fold, trifold, roll-fold, accordion fold and bi-fold.
However, the tri-fold offer the most space since it has six panels on which you can include text and images without worrying that it will look overcrowded. Also, you can fold the brochure in the desired way so that when readers unfold it they see the images and text in the order you prefer. Certain areas can be emphasized. Usually, the panel headlines are arranged from most to least important so readers stay interested and read the whole brochure. You can create a custom brochure online by downloading a template from specialized websites.
Most customers respond to tri-fold brochures so it is a great way to inform prospect clients about your products or services. These brochures have excellent aesthetics and offer a lot of benefits. They come in different sizes: 8.5” x 11.0”; 8.5” x 14”; 11” x 17” and 11” x 25.5”. The most common one is the 8.5” x 11.0”. You have different option to choose from, so analyze which size would be the best for the occasion.
One of the benefits that this brochure offers is cutting down on costs. Professional advice or help don’t come cheap, but you can create a brochure on your own, without additional expenses. You only have to pay for printing. It usually pays off more to print more brochures because then it is less expensive than printing just a few. You can create a brochure by using Microsoft Word and its columns features. Once you are done with the text you have to add pictures and you can print the brochure. You can use other programs like InDesign, Microsoft Publisher and Adobe Photoshop for creating brochures.
Visit local printing shops for ideas, or you can always buy a unique template online. Online shopping is lot simpler so most people find a good website that offers a lot of choices and purchase a template. Powered Templates, Layout Ready and Stock Layouts are three of the most popular online sites where you can find brochures in every shape, color and style. Of course, you have to pay in order to use the template. Layout Ready charges $29.95 for a template but offers advantages like easy editing. These templates can be edited in Microsoft Publisher and Microsoft Word. Stock Layout’s templates require content editing only and they are ready for printing.
Powered Templates are more expensive than the other two sites ($36) but they offer the most choices. As you can see, templates come cheap and you can easily find one that suits your needs and preferences.